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About — Structured Talent
About Structured Talent

Your GTM growth partner for the DACH & EMEA market.

We help startups and scaling IT companies build sales teams that actually convert. Then we give them the playbooks to do it.

Our mission

We help companies grow across borders. That means two things in practice: finding sales people who can sell in the local language and culture, and giving every team the structure they need to close once the meetings are on the calendar. The strongest sales organisations we've worked with look like the markets they sell into. That's the conviction we recruit and build on.

What we do

Two ways we help you win: staffed, and equipped.

Multilingual sales recruitment

Fifteen years selling across EMEA means we know the people. SDRs, AEs, sales leaders. Native fluency, not "business level". We vet hard before we send anyone over, so the shortlist you see really is a shortlist.

Sales advisory & playbooks

Playbooks adapted to the market you're actually selling into. Cold sequence teardowns and outbound cadences your team can run from the first week. Bodies in seats don't close deals. Structure does.

DACH expertise, EMEA reach

Selling into Germany isn't selling into the US.

Germany, Austria and Switzerland share a language and a buying culture that doesn't really exist anywhere else. DACH buyers want directness. They want proof, not promises. And they want the hype turned right down. We've sold into that culture for fifteen years, and it shows up in every placement we make and every playbook we write.

Industries we know
Outsourcing Gaming Fintech SaaS & scaling IT
Harm Linnecke, founder of Structured Talent
The founder

Founded by Harm Linnecke

Author of Structured Prospecting (Amazon #1 · Telemarketing · Ireland 2026). Fifteen years carrying quota in B2B sales across DACH, the UK, Iberia and Ireland, from inside sales right through to senior AE roles.

Harm started Structured Talent to bring what he learned in those seats to companies scaling across borders. Here's the road that got him there.

Dublin-based · DACH expert
The long way round

How fifteen years across Europe became Structured Talent.

It started with numbers, not sales.

I grew up in Uelzen in northern Germany and went to university in Halle, in the former East. The degree was in statistics, finance, accounting and auditing. Not the obvious launchpad for a sales career, but it gave me something I lean on every day: a genuinely analytical mind. I look for patterns. I test what I think I know. And I treat every word in a cold email as a variable that's either pulling its weight or it isn't.

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London taught me pace. Europe taught me nuance.

I started in sales in London. A few years in UK tech, mostly IT: Lexmark in Maidenhead, ClickSoftware in Burnham, and UNeek Clothing, where I was a top performer. London is where I learned what a fast market actually feels like on the floor.

Then a year in Barcelona, training team members for Google Cloud at the outsourcer Teleperformance, where I was a top performer myself. The country was new, the language was new, the buyer was new. Every time, the lesson came back the same: you can't translate your way into a new market. You have to understand it.

"Every word in a cold email is a variable. My job is to know which ones move the number."

Ireland. Where it came together.

The last seven years I've been based in Dublin, in full-cycle and frontline sales roles, consistently among the top performers. Best-performing AE in an EMEA team at Quark Software. Top performer for Google Chrome and later Faire at MarketStar. Top BDR for ActiveCampaign. Plus full-cycle roles at National Pen and PayPal. Twice the company flew me to the US for sales training, once to Denver and once to Ashburn near Washington, sitting in rooms full of American reps figuring out how to sell into Europe. I was usually the European in the room.

That last part matters. I've seen from the inside exactly where US sales motions break when they hit a European buyer. Often I was the one on the European end quietly making them work anyway.