A full custom EMEA outbound playbook — built around your product and the way each market actually decides, with market-native sequences in every key EMEA language. Author-led, not translated. Written, not generated.
The sequence that fills your pipeline at home gets filed under “mass outreach” one border away. A German Einkäufer, a French DSI and a Nordic founder don’t buy the same way — and they hear it when you pretend they do.
Cold email opens doors in one market and gets deleted in the next. The cadence, the channel mix and the proof points have to match how each market actually buys — not how your home market does.
Running one sequence through a translator isn’t a market-native motion. You need messaging written for the buyer in front of you — not a template run through a translator.
Every playbook is author-led — written by a consistent top performer in sales and outreach, with the email sequences built on the PROOF Method, my signature outreach framework. You won’t find it in a template library, because it isn’t one.
Every playbook is written from scratch around your product, your ICP and your target markets — 40–50 pages across fourteen sections your team can open and run.
The Structured Prospecting Framework — the system behind the whole playbook.
Who to target, who to skip — the qualification spine your reps work from.
Your product’s wedge and the proof points that beat a generic stat.
Two ready-to-use one-liners your team can say tomorrow.
Full email sequences in every key EMEA language — written, not translated.
Openers, SPIN discovery, and objection handling for the real conversations.
The full multi-touch sequence — the rep’s day-by-day checklist.
A coached “what good looks like” call, for training and onboarding.
How to beat the alternatives — hold the value, not the price.
Where to point the team first for the fastest early wins.
Ready prompts to personalise outreach at scale — faster, not sloppier.
One page each: Nordics, Benelux, France, Spain, UK/Ireland — and DACH.
A phased ramp so a new hire becomes productive fast.
The metrics and feedback loop to measure and keep improving.
One custom asset, built around your product and your markets, ready for your team to deploy — a small bet against a very expensive learning curve.
Read a complete worked example before you spend a euro — built around a fictional SaaS client, with a full German sequence, cadence, battlecard and culture page shown in full. Download it, forward it to your team, judge the craft for yourself.
Download the sample playbook (PDF) →